Incredibly bad advertising.
Have any of you seen the new ad from Tourism Australia?
If you haven’t, you can check it out here.
And they really think this is an improvement on “where the bloody hell are you?“
If I was living overseas and this ad came on television I would probably leap from the couch like a husband caught in a compromising position screaming, “It’s not what you think it is, honest!!!!!”
I can see the ad execs sitting around the table at Tourism Australia headquarters, one of them leaps up “I’ve got it! Why don’t we do an ad with a bunch of people singing off-key about Australian stereotypes!?!?!”
Brilliant. Sheer Brilliance.
If that’s case hopefully your earlier post doesn’t come to fruition (Abbott elected) and you’ll never have to be caught in that horrifically compromising position.
Have you had a play with the horrifically clunky http://www.nothinglikeaustralia.com/index.htm website? Good concept, not the greatest execution though.
By: Adam on June 1, 2010
at 10:03 am
aw come on, the rest of the western world already views us as the little brother/sister that is often forgotten due to distance/lack of financial punch.
At least they wont forget us with that little jingle. We might not like it, but they will and they visit and support our economy.
Embrace it Nomes!
By: skye on June 1, 2010
at 2:45 pm
Blah!! I’d rather they didn’t even know we exist than that they equate us with that jingle!!
By: Nomes on June 1, 2010
at 3:27 pm